It isn’t often that a design agency praises the work of its rivals but this year we are doing it for a second time, and with even greater enthusiasm.
We have increased the number of our champions to thirty-five and tried to include more winners from the supermarket aisle, not just high-end shops.
Our aim is to celebrate great works of design wherever we find them and to give credit equally to the people who created them and the clients who bought them.
We collected their stories from a series called ‘Champions of Design’ that we publish throughout the year – not in design magazines but in Marketing.
There is a little self-interest here. The more marketing people who grow to love great design and value its contribution to their brands the easier our job will be if we are fortunate enough to work with them.
Champions of Design 2: More Observations on Creativity for Competitive Advantage
Brand First Books | Jones Knowles Ritchie | 2012 | True PDF | ISBN: no | 154 pages | 10 Mb
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