In this book we celebrate twenty-fi ve great works of design, the people who created them and the clients who bought them.
We collected their stories from a series called Champions of Design that we published throughout the year – not in design magazines but in Marketing. There is a little self-interest here. The more marketing people who grow to love great design and value its contribution to their brands, the easier our job will be if we are fortunate enough to work with them.
Over and above this we simply want to share our appreciation of these enthralling enterprises. They never fail to inspire us and are confi rmation classes in our own deep-held beliefs. Which are?
Champions of Design 1: Observations on Creativity for Competitive Advantage
Brand First Books | Jones Knowles Ritchie | 2011 | True PDF | ISBN: no | 107 pages | 10 Mb
Brand First Books | Jones Knowles Ritchie | 2011 | True PDF | ISBN: no | 107 pages | 10 Mb
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