Logos Redesigned: How 200 Companies Successfully Changed Their Image.

Logos Redesigned: How 200 Companies Successfully Changed Their Image.

Logos Redesigned: How 200 Companies Successfully Changed Their Image.
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A companys logo is the most important component of its brand identity. So why would a company ever change its logo? Because things change -- the competition, the times, even the company itself. And the company whose logo does not reflect present realities is at a marketing disadvantage.

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